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Trail Sonified

Client: Merrell
Year: 2025
Production: Brand Nation

Trail Sonified is Merrell’s experimental crossover between technical trail culture and contemporary music scenes. My role was to define and direct a visual language that could stretch from apparel to spatial installations to festival collateral: unified, modern, and adaptable

Merrell wanted to position themselves not just as an outdoor brand, but as a bridge between trail culture and contemporary music culture.
They needed a visual identity that:

Stood out inside a crowded festival environment.
Felt fresh, youthful, underground, but still true to an outdoor heritage brand.
Worked cohesively across apparel, print, physical builds, digital, and a live event.
Could translate both rugged and techno-electronic sensibilities without looking

My role was to build the identity end-to-end: developing the visual system and delivering everything from installation assets and print collateral to club-night graphics, motion pieces, and the final recap film

Brand Identity

Fig. Trail Sonified Wordmark

Love Trails 2025

4x4m Install graphics. Spec by IS INSTORE. Graphic Design and mockup by Tom Roche.

Love Trails Props

Design on location

Promotional social video

Kendal Mountain Festival 2025

LED Wall visualiser Snippet.
Made in Blender + AE

Promotional Poster

Printables

LED Wall visuals snippet

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